Cold Pressed Juice: Healthy Or Hoax?


Unless you’re living under a rock, it’s hard not to see the health world’s newest trend – cold pressed juice. It’s all over social media, it’s in every coffee shop, and there are actual stores that only sell cold pressed juice. The claim? Juicing fruits and vegetables allows the body to absorb the vitamins and minerals much quicker than if you were to eat the whole vegetable/fruit. That, and you’re able to ingest more servings of fruits and vegetables in one bottle of juice than most people eat in one day.

First off – what is cold pressed juice? Cold pressed juice is made under high pressure instead of with heat. It’s made using a hydraulic press and it shreds the fruits and vegetables while compressing them between two plates at a very high pressure. Pasteurized juice can last a long time in the fridge, while cold pressed juice should be consumed within days, sometimes within hours depending on the type of juice you’re consuming. Cold pressed gets the most liquid and nutrients out of the produce, while pasteurized juice uses heat that kills a lot of bacteria (pregnant women should stick with pasteurized juice for that reason).

Because there are so much more nutrients and amazing properties in cold pressed juice, it probably sounds like a miracle elixir, or at least the better of the juices out there – right? Not necessarily. Cold pressing juice removes the pulp and the fiber out of the liquid. When there is no fiber in the juice, it leaves behind a lot of sugar, and since fiber slows the digestion process of sugar, it’s now unable to do its job sending blood sugars spiking if your juice is full of fruit. Fiber is also a great compound to help the body feel like it’s full. Since there’s no fiber to make you feel full, you’re likely to drink more than you should and the calories can add up very quickly.

Also… there’s no actual proof that cold pressed juice is healthier than other juices. Crap.

But it doesn’t mean it’s UNhealthy for you, you just have to pick a blend that’s worth while. You really want to find a juice that’s mostly vegetables like dark, leafy greens and avoid the ones packed with fruit juices (which end up being all sugar). It’s also important to remember that juice should be a compliment to your meals and not a meal replacement. Also, always remember to check the bottle of cold pressed juice that you’re buying – there will be a “best before date” on it and you should stick with this, or the juice loses a lot of its nutritional value.

Drinking juice is not going to help you get that slim figure, make sure to stick to a healthy, balanced, clean diet and hit the gym regularly.